Challenge:
Architecture and design students at KU long have worked in separate areas of the building. The common areas of the building allowed students to congregate, but rarely encouraged collaboration.

Approach:
Working with architecture students, we discovered most students focused on projects relying on their peers for critique. We developed a brand encouraging collaboration and serendipity between majors. We hoped to create an environment to broaden perspectives and encourage an open learning space. 

Solution:
To encourage the cross-collaboration, we developed brand and environmental assets inspired by the mixing and repurposing of old materials.