Challenge Peculiar Pickings offers unique variations of pickles sourced from around the globe. The brand needed a system to share its variety of product while maintaining consistency.
ApproachUsing a combination of illustration and typography I created a series of labels that could expand as the product line grew.
Solution Inspired by vintage travel posters, the series of labels aimed to encourage adventurous eating while staying approachable. The modified Bodoni type references stencils used for labeling crates during shipping.
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