The B2B Saas company, Sigstr, launched with a basic toolbox of marketing assets to establish themselves as a new brand. However, they soon outgrew the assets and needed a way to explain their product to the growing number of potential clients.
After isolating Sigstr’s main capabilities. We set out to create a video highlighting what the software did and how it benefits their customers.
Expanding on the iconic green and word mark, we created a series of spot illustrations and patterns to help Sigstr’s marketing team promote itself as it grew and inevitably changed.