The B2B Saas company, Sigstr, launched with a basic toolbox of marketing assets to establish themselves as a new brand. However, they soon outgrew the assets and needed a way to explain their product to the growing number of potential clients.

After isolating Sigstr’s main capabilities. We set out to create a video highlighting what the software did and how it benefits their customers.

Expanding on the iconic green and word mark, we created a series of spot illustrations and patterns to help Sigstr’s marketing team promote itself as it grew and inevitably changed.

Script: Brad Beutler
Storyboard: Lucas Nelson
Creative Direction: Zach McFarlen

Art Direction & Illustration: Lucas Nelson 
Animation: Lucas Nelson 
Sound Design: Olive Musique

Sigstr E-Book
Additionally, I designed marketing materials with the new illustrations and patterns to add further value to their communications and establish the assets beyond the video.

The tiled illustration style provided a kit of parts the marketing team could reformat for later blog posts & content.

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