The Brief:
TackleAI is an up-and-coming AI tool and company that helps companies access unstructured data. Grip was approached to create a video explaining their product and build excitement around the possibilities of this new tool. 

What I Did:
Collaborating with Grip’s copywriter and creative director we came up with a fast paced typographic solution using simple cuts, subtle motion and clear punchy writing. I was the designer working on the motion and sound design.

The Outcome:
We ended up with a video building excitement around the product helping establish the new company with well-established industry leaders.

Credits

Creative Direction:
Brandon Murray

Copywriting:
Kelsey Seiler